Marketing and consumer behavior Essay Example | Topics and Well Written Essays - 1750 words

Marketing and consumer behavior - Essay Example This is due to the weakness of lack of understanding of the cultural philosophy of company by the buyers. At this point, the urgent need to deeply look at consumer buying and its influence on the organisation in the market is respectfully essential. The purchasing behaviour for business consumer and non-business consumer tends to be distinctively different; characteristics of each group can be summed up into few elements that have a power to draw a comparison between them. These elements include: For the company examined, the characteristic of buying quantity is related to other multi corporation companies. The brand Tomy Hilfiger has wide distribution channels over the world. The company spent more than three billion in 2002 to supply channels. Table 1 shows the differences between business buyer and consumer purchasing behaviour. Using numerous methods such as CPL advertising that ask consumers who are interested in their products to sign in for new newsletters so that the customers emails can be generated in order to reach targeted audience in consumer market. (www.panforix.com). The capability of companies to sustain their consumers to buy more products with the purpose of generating more profits seems not to be characterized by simplicity. Culture, personality and motivation are three of several components of consumer’s influential factors which have a great impact on their purchasing behaviour (Yakup&Jablonsk,2012). Culture is defined as â€Å"sum of a shared purpose among members of societies, customs, norms and traditions â€Å". Thus, buyers’ conduct is affected by this, when decisions are made. Saudi Arabia as an emergent market and most important market for foreign sourced products has become culturally more sensitive. Market segmentation and targeting are main issues raised by this. Saudi female buyers are more willing to buy smart clothes than buying American casual clothing style while Saudi males are more pleasant to buy branded